Felix Gorriceta III and Karat World: Sparkling a Path to Literacy with Alpabasa
From the traditional jewelry shops of Iloilo to the glittering displays of Karat World, Felix Gorriceta III has built on a family legacy with a vision that extends beyond precious metals and stones. Now leading Karat World as president, Gorriceta has taken his family's dedication to quality and transformed it into a brand synonymous with timeless elegance and social purpose. With a powerful new partnership with the Read to Achieve Foundation’s Alpabasa literacy program, Karat World is demonstrating that true wealth is measured not just in carats but in community impact.
The Sarabia Legacy and the Heart of Karat World
The Sarabia family name has been associated with fine jewelry for generations, and Felix Gorriceta III has carried this legacy forward with the vision to make Karat World an influential brand on a national scale. While the company’s designs and craftsmanship have made it a destination for Filipinos looking to celebrate life's biggest moments, Gorriceta sees a greater purpose for Karat World: to give back to the community that has supported the brand over the years. “Jewelry is about milestones, about capturing memories. We want to help shape memories not just for our customers but also for the next generation,” he explains.
A Purpose-Driven Partnership with Alpabasa
In a move that reflects Karat World’s commitment to meaningful social impact, the company recently joined forces with the Read to Achieve Foundation’s Alpabasa program. Alpabasa focuses on literacy for Filipino children, using creative and interactive methods to make reading fun and accessible. This collaboration is about more than just financial support; it’s about creating opportunities for children to unlock their potential through the transformative power of reading.
Through this partnership, Karat World donates a portion of its sales to Alpabasa, directly contributing to the foundation’s mission to equip classrooms, train teachers, and develop engaging literacy materials. By supporting Alpabasa, Karat World is helping pave the way for Filipino children to not only read but to thrive academically and build a foundation for their future.
Transforming Lives, One Book at a Time
For Alpabasa, partnerships with companies like Karat World are vital to expanding their reach. Access to quality education remains a challenge in many regions of the Philippines, and Alpabasa’s interactive approach has proven effective in closing literacy gaps. “Literacy is a cornerstone for a brighter future,” says Gorriceta, “and we want to help ensure that every child has the tools they need to succeed.”
With the financial support from Karat World, Alpabasa can provide more books, resources, and training for teachers, ultimately benefiting thousands of Filipino children. The partnership is a testament to Karat World’s commitment to creating a lasting impact and aligning with causes that reflect the brand’s values.
Building a Legacy of Giving
Under Felix Gorriceta III’s leadership, Karat World is proving that luxury brands have a powerful role to play in shaping a better society. The collaboration with Alpabasa not only helps children achieve literacy but also reinforces Karat World’s mission to make a difference through its success. Gorriceta sums it up perfectly: “Karat World has always been about celebrating life’s most precious moments, and now, we’re also celebrating the power of education to change lives.”
With this partnership, Karat World is setting a precedent for corporate responsibility, showing that true success lies not only in the brilliance of its jewelry but also in the lives it touches. Gorriceta and Karat World are illuminating the path forward, where business excellence meets a commitment to brighter futures for the next generation of Filipinos.