A New Year, A New Karat World: A New Chapter in Fine Jewelry
Some moments mark a milestone. Others mark a beginning.
On January 22, 2026, Karat World's new Superstore at SM North EDSA became both—the start of "A New Year, A New Karat World," a chapter built on elevated experience, thoughtful design, and a deeper connection to the people the brand has walked alongside through some of their most meaningful moments. The occasion was featured across leading publications including People Asia, Inquirer, Manila Standard, BusinessMirror, Philippine Star, BusinessWorld, Daily Tribune, Rising Tigers Magazine, and L'Officiel Philippines.
But beyond the doors of a new store lies a bigger idea.
A New Space for Meaningful Moments
For Felix Sarabia-Gorriceta III, President and CEO of Lumina One Corporation, jewelry has never simply been adornment. It holds a milestone. It carries a memory. It becomes something meaningful enough to pass from one generation to the next.
That philosophy lives inside the new Superstore—striking visual displays, immersive storytelling, interactive installations, right down to curated house music and a claw machine holding the brand's own Karat Bear. Even the smallest details were built to be remembered.
And at the center of it all is the jewelry.
Dedicated product specialists offer one-on-one consultations, inviting guests to look past the beauty of a piece and into the craftsmanship, meaning, and story behind it.
Because fine jewelry was never simply about what you wear.
It is about what it comes to mean to you.
Where Heritage Meets a New Perspective
Karat World’s new chapter doesn’t leave its history at the door. As one of the trusted jewelry stores in the Philippines, the brand carries with it a legacy built over decades—bringing together experience, craftsmanship, and a commitment to making fine jewelry meaningful and accessible to Filipino customers.
The Superstore reflects that evolution: heritage meeting discovery, sophistication made approachable, every visit its own small chapter in someone's personal jewelry story.
Among the collections given center stage at the opening was the Nazar Line—pieces inspired by positivity, protection, and the light that follows whoever wears them. Meaning built into the design itself, not added on top of it.
A New Karat World
The SM North EDSA Superstore is more than added retail space. It's a broader vision for what a fine jewelry store in the Philippines can feel like—more personal, more immersive, more connected to the people wearing it.
As the brand moves forward, Karat fine jewelry stays rooted in the community that has carried it this far, while building for the generations still to come.
Because jewelry has always been part of life's most meaningful chapters.
And sometimes, a new chapter begins with a new place to discover it.